Scandinavian Cosmetics Group acquires Elements Group to further strengthen its position in the Scandinavian Cosmetics market.
- Scandinavian Cosmetics Group is the leading Scandinavian brand management company within high-end cosmetics.
- Elements Group is one of the leading independent brand managers and cosmetics distributors in Denmark, representing 14 brands, covering the entire value chain from brand building and marketing to category management and distribution.
- Through the acquisition of Elements, Scandinavian Cosmetics Group will further strengthen its position in Denmark and create a stronger Scandinavian partner for brand owners and retailers.
“We are impressed by Element’s development on the Danish market and how well run the company is. ”
“We are impressed by Element’s development on the Danish market and how well run the company is. Our target is to become the leading cosmetics brand building company in Denmark as well, and the acquisition of Elements is a great step towards that target. With the integration of Elements into Scandinavian Cosmetics we will not only strengthen our presence in Denmark but also become a stronger collaboration partner for both brand owners and retailers in all Scandinavian markets.”, says Joakim Johnsson, CEO of Scandinavian Cosmetics Group.
“We are very excited about this opportunity. The perfect match, you could say. Size matters in a strong competitive market and by matching size with our creativity and out-of-the-box mindset we can stay ahead and be an even stronger partner for our brands and customers, says Lone Bjørn Nielsen, CEO of Elements Group. “Together we are stronger!”
